Blogs

Portland Creative Conference

Looking forward to the Portland Creative Conference today! An opportunity to listen and learn from some of the great creative minds working in the NW, and to network with my contemporaries.

Web Content Management

Web surfers expect their favorite sites to be dynamic, to change often. The content must be fresh, delivered daily or close to it. Who is going to manage that content in your company? Are you going to hand everything off to the web team, if you have one? Dries Buytaert, the founder of the Drupal open source content management system, stated that he wanted to do away with the webmaster. Once a Drupal site is configured, admittedly no mean feat, contributors can upload and manage the content efficiently without assistance.

Where there's a Will...

Why is it that we often think of an old adage when faced with a new challenge. Perhaps it's because most adages have gained credibility over time, and are considered to be true. In reaching marketing objectives, it's vital that team members develop a collective will. When there is agreement on the chosen campaign, combined with a dedication to implement the strategy — the program has a good chance of producing the desired results.